How to Migrate from Squarespace (or Wix) to Shopify

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Quick verdict: should you switch?

Switch if commerce is now the core of your business: you need more apps, deeper inventory and shipping tools, B2B, POS, or multichannel selling. Stay on Squarespace if you mostly run a content or portfolio site with a small shop. Squarespace's Core plan and above already charge 0% online-store transaction fees (source: https://www.squarespace.com/pricing, verified 2026-10-14).

Ready to try it? Start a Shopify trial. Shopify currently advertises a 3-day free trial, then $1/month for 3 months on most plans (source: https://www.shopify.com/pricing, verified 2026-10-14).

Squarespace vs Shopify: what you'll pay

Sources: https://www.squarespace.com/pricing and https://www.shopify.com/pricing, both verified 2026-10-14. Wix (yearly billing only): Light $17/mo; Core $14.50/mo (list $29); Business $19.50/mo (list $39); Business Elite $79.50/mo (list $159). The Core, Business and Business Elite prices are a current 50%-off promotion, so compare against the list price for year two (source: https://www.wix.com/plans, verified 2026-10-14).

The honest math: on the like-for-like entry plans, Shopify costs more per month. The switch pays off through conversion, apps, and operations, not through a cheaper subscription. Budget for paid apps too. For example, the Matrixify import app runs $20–$200/mo on paid plans (source: https://apps.shopify.com/excel-export-import, verified 2026-10-14).

Pros and cons of moving

Pros: a much larger app ecosystem; native POS; B2B catalogs (up to 3 on every non-Plus plan); "Sell in AI chats" and marketplace channels; staff accounts on Grow (5) and Advanced (15) (source: https://www.shopify.com/pricing, verified 2026-10-14). Cons: higher base price; you'll likely pay for apps; using a gateway other than Shopify Payments adds a fee; URL structures change (/products/, /pages/), so redirects are mandatory; blog and page content usually has to be rebuilt by hand or with an app.

What transfers and what doesn't

Shopify's own migration guide lists these bulk options (source: https://help.shopify.com/en/manual/migrating-to-shopify/store-migration-app, verified 2026-10-14):

Before you start: back up and take a URL inventory

1. Crawl your current site, or export the sitemap (/sitemap.xml), and save every URL to a spreadsheet. You'll need them for redirects.
2. Export everything Squarespace lets you export (next steps) and keep the files.
3. Note your top-traffic pages in analytics.

Step 1: Export products from Squarespace

Squarespace exports products to CSV from Products & Services → Products → Export all. This covers physical and service products (up to 10,000), but not digital products, reviews, featured images, alt text or variant images (source: https://support.squarespace.com/hc/en-us/articles/360000694948-Export-products-to-a-csv, verified 2026-10-14). Wix: Products → select → More Actions → Export (up to 5,000 rows per CSV; digital products can't be exported) (source: https://support.wix.com/en/article/wix-stores-exporting-products, verified 2026-10-14).

Step 2: Export customers and orders

Export orders from Products & Services → Orders → Export data → Download CSV (source: https://support.squarespace.com/hc/en-us/articles/206540677-Export-Commerce-orders, verified 2026-10-14) and customers from Contacts → … → Export all contacts (notes and saved addresses aren't included) (source: https://support.squarespace.com/hc/en-us/articles/360046485652-The-Contacts-panel, verified 2026-10-14). Order history usually needs an app to import into Shopify (see Step 3).

Step 3: Import into Shopify

Shopify's guide recommends installing the Store Migration app from the Shopify App Store, and importing in this order: products → customers → historical orders, so that orders link correctly (source: Shopify Help Center URL above, verified 2026-10-14). Turn off new-order staff notifications before importing orders, or you'll get one email per imported order (same source).

Options, simplest first: copy/paste → CSV import → migration app → hire a Shopify Partner → custom API work (same source). Third-party tools: Matrixify has a free plan (10 items per file) and paid plans at $20, $50 and $200/mo, with per-file record limits (source: https://apps.shopify.com/excel-export-import, verified 2026-10-14). LitExtension charges a one-time fee by entity count, with self-service migration shown from $59 (source: https://litextension.com/pricing.html, verified 2026-10-14). Cart2Cart also prices by record count through an estimator via an estimator: a sample Squarespace → Shopify store (550 entities) showed self-service from $29 and Expert Migration $299 (source: https://www.shopping-cart-migration.com/migration-pricing, verified 2026-10-14).

Create your Shopify store and run the import on the trial.

Step 4: Verify products

Check prices, weights, inventory, variants, and images. A product missing a variant option won't import and has to be added by hand. Imported products marked hidden won't be published until you make them available on a sales channel (source: Shopify Help Center, verified 2026-10-14).

Step 5: Rebuild pages, blog and design

Pick a free or paid theme. You can preview up to 19 paid themes before buying, and paid themes are non-refundable (source: Shopify Help Center, verified 2026-10-14). Copy policy pages by hand.

Step 6: Set up 301 redirects to keep your SEO

In the Shopify admin: Content → Menus → View URL Redirects → Create URL redirect. You can also import redirects from a CSV (source: Shopify Help Center, verified 2026-10-14). Map every old URL in your inventory to its new URL. Squarespace /shop/p/item paths become /products/item on Shopify This assumes your store page slug is "shop": Squarespace product URLs are /<store-slug>/p/<product> (source: https://support.squarespace.com/hc/en-us/articles/205815308-URL-mappings, verified 2026-10-14).

Step 7: Move your domain

Disconnect the domain from Squarespace's settings first, or you may hit SSL certificate errors. Then connect it (point DNS) or transfer it to Shopify (source: Shopify Help Center, verified 2026-10-14). To transfer out of Squarespace: Domains → select the domain → turn off Domain Lock → get the EPP code by email → give it to Shopify. Remove DNSSEC and record your DNS settings first. Transfers take up to 15 days (source: https://support.squarespace.com/hc/en-us/articles/205812338-Transferring-a-domain-away-from-Squarespace, verified 2026-10-14).

Wix → Shopify: what's different

Shopify publishes a dedicated Wix migration guide covering products, customers, reviews (via third-party apps) and orders (source: https://help.shopify.com/en/manual/migrating-to-shopify/migrating-from-wix, verified 2026-10-14). It doesn't cover Wix blog posts or Wix apps such as Bookings.

Post-launch checklist

• Place test orders (successful, failed, refund, partial fulfillment).
• Set up taxes and shipping zones.
• Submit yourdomain.com/sitemap.xml in Google Search Console. Shopify generates it automatically, and indexing can take days to weeks (source: Shopify Help Center, verified 2026-10-14).
• Spot-check your top 20 old URLs to confirm the redirects work.

FAQ

Is there a free way to migrate? Yes. Use CSV export/import for products and customers. Orders and blogs usually need an app or the API. Will I lose my Google rankings? Some movement is normal. Complete 301 redirects are what limit the loss. How long does it take? It depends on catalog size. For a small store, plan on a weekend for data plus a week for design and QA [estimate, not vendor data].