Last verified: October 14, 2026
WooCommerce to Shopify Migration
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Quick verdict
Move if you're tired of managing hosting, plugin updates, security, and checkout performance yourself. Stay on WooCommerce if you need full code-level control, already have cheap, reliable hosting, or rely on WordPress-only plugins with no Shopify equivalent.
Total cost of ownership
| WooCommerce | Shopify | |
|---|---|---|
| Software | Core plugin free, no platform fee or revenue share | Basic $29/mo annual ($39 monthly), Grow $79 ($105), Advanced $299 ($399) |
| Hosting | "$25–$350/month for most stores" per WooCommerce | Included, with unlimited bandwidth and free SSL |
| Payments | ~2.50–2.90% + 30¢ with WooPayments; no penalty for other gateways | 2.9% + 30¢ online on Basic; 0% platform fee with Shopify Payments; 2% / 1% / 0.6% for third-party gateways |
| Extensions/apps | $29–$299/year per extension | App subscriptions vary by app (e.g., Matrixify $20–$200/mo) |
| Shopify figures: https://www.shopify.com/pricing, verified 2026-10-14. WooCommerce figures: https://woocommerce.com/pricing/, verified 2026-10-14 (WooCommerce's own published estimates). Matrixify: https://apps.shopify.com/excel-export-import, verified 2026-10-14. |
Pros and cons
Pros of Shopify: hosted and maintained for you; a fast checkout; built-in POS, marketplaces, and email marketing tools; 24/7 support (source above). Cons: a monthly fee forever; a fee if you won't use Shopify Payments; less control over checkout below Plus ("Checkout customization: Limited" below Plus, source above); app costs add up; URLs change.
What moves
Products, variants, and customers move by CSV or app. Historical orders, gift cards, blogs, and pages need an app or the API (source: https://help.shopify.com/en/manual/migrating-to-shopify/store-migration-app, verified 2026-10-14). Reviews can't be exported from WooCommerce directly, so import them with an app such as Judge.me, Loox or Yotpo (source: https://help.shopify.com/en/manual/migrating-to-shopify/migrating-from-woocommerce, verified 2026-10-14). Customer passwords can't be migrated, so invite customers to create new ones after import (source: https://help.shopify.com/en/manual/customers/import-export-customers, verified 2026-10-14).
Free method: Store Migration app / CSV
Install Shopify's Store Migration app and import products first, then customers, then historical orders (same source). Shopify publishes a WooCommerce-specific guide in the same Help Center section.
Paid tools compared
| Tool | Model | Price |
|---|---|---|
| Cart2Cart | Per-entity count, via an online estimator | Self-service from $29, Expert Migration $299 for a sample store (source: https://www.shopping-cart-migration.com/migration-pricing, verified 2026-10-14) |
| LitExtension | One-time fee, priced by entity count; unlimited free demo migration; 30-day money-back guarantee | Automated (self-service) shown from $59; All-in-One (expert-managed) is quoted by entity count. Options like customer passwords, SEO URLs, and 301 redirects can cost extra on Automated (source: https://litextension.com/pricing.html, verified 2026-10-14) |
| Matrixify | Shopify app subscription; also migrates from WooCommerce | Free (10 items/file), $20, $50 or $200/mo (source: https://apps.shopify.com/excel-export-import, verified 2026-10-14) |
| Shopify Partner (agency) | Project fee | Quote-based |
Step-by-step
- Back up WordPress (database + uploads).
- Export products from WooCommerce: Products → All Products → Export, choose columns, and optionally include custom meta (source: https://woocommerce.com/document/product-csv-importer-exporter/, verified 2026-10-14). Export customers and orders with an extension or a migration app WooCommerce Analytics' Orders and Customers reports can download CSVs, but those are report data, not full records, so use an extension or migration app (source: https://woocommerce.com/document/woocommerce-analytics/, verified 2026-10-14).
- Create your Shopify store and install Store Migration.
- Import in order, then check variants: a product missing a variant option fails to import (Shopify Help Center, verified 2026-10-14).
- Turn off new-order notifications before importing orders.
- Choose and customize a theme.
- Set up shipping, taxes, and payments, and place test orders.
Redirects and SEO
WooCommerce /product/slug/ becomes Shopify /products/slug, and /product-category/x/ becomes /collections/x (WooCommerce defaults (source: https://woocommerce.com/document/permalinks/, verified 2026-10-14)). Add redirects under Content → Menus → View URL Redirects, or import them by CSV, then submit the auto-generated sitemap.xml to Search Console (Shopify Help Center, verified 2026-10-14).
FAQ
Can I migrate for free? Products and customers, yes, with CSV or the Store Migration app. Order history with full fidelity usually takes an app. Will my SEO survive? With complete 301s and matching titles and meta, you'll usually recover within weeks [estimate].
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